The Indian gaming industry has gained a lot of attention in 2018 as foreign operators are looking to tap into this lucrative gaming market which is growing at a rapid pace. While online gambling is still banned throughout most parts of India, many gaming companies are coming up with innovative ways to offer real money games in the country.
Daily Fantasy Sports (DFS) has grown tremendously during the last few years as Indians like having control over their teams and are more than willing to wager to see if they can come out on top. The latest foreign operator to target the DFS market in India is Australian gaming company PlayUp.
DraftKings is one of the biggest and most popular DFS operators in the world. PlayUp has come up with ‘DraftStars’ – which is a Daily Fantasy Sports website catering exclusively to the Indian market. DraftStars.in launched towards the end of November with the aim of providing millions of Indians the opportunity to play real money fantasy games.
Draftstars
PlayUp decided to team up with Fantasy Studio (India) Pvt. Ltd to launch its DraftStars.in website and the response has been great. The DFS website reported more than 2,500 registrations within the first few days and things are expected to get better as the company looks to market and promote its DFS offerings.
The Australian company has a strong reputation in the DFS market and was eager to enter India which is widely considered the fastest growing DFS market in the world. PlayUp offers its customers a number of DFS games in which they can wager on. Some of these games include horse racing, e-sports, football, cricket and casino games. The company also has a cryptocurrency option called ‘PlayChip’ but given the fact that cryptocurrencies are banned in India, that is not an available option at the moment.
Cricket – Will Pull In New Customers
Cricket is the biggest game in India by far and players from all over India are always eager to create their own fantasy cricket teams and see if they can win. The Indian cricket team is currently touring Australia and a 4 match test series and 3 match ODI series is on the cards.
This is a perfect time for DraftStars to promote the game and that is exactly what the website is doing by encouraging players to not just watch the game but to get in on the action by playing at DraftStars.in
